Personal Statement On Motivation Management - 995 Words

In recent years, job satisfaction is a prevalent issue around the world. There are diverse methods to be successful in career, such as intrinsic and external motivation. Definition and conceptualisation of internal motivation is achieving the goals and aims personally and within favourable, and self-confirmation. However, it is within anticipation that some of the employees are indulged in external motivation of money and emphasises rewards. It can be argued that monetary rewards may lead to motivated and capable degradation. Therefore, it need to manage internal motivation to create job satisfaction. This essay will argue that internal motivation management could obtain satisfaction from a career. First, it may need to realise the job purpose and personal ideology in order to create the first satisfaction. Next, this is necessary to understand the workplace and the environment of a company owing to participate in society. Finally, to develop the last step of satisfaction is introspe ction and improve the weakness. Firstly, in order to create the basic job satisfaction it may need to be aware of oneself correctly, the aims of working, and mange internal motivation. In accomplishing the aims, identify which basic psychological needs is correspond with the first goal of career. Basically, it is within anticipation that there are a great deal of employees probably decide monetary rewards is the aim of jobs. However, Crabb (cited in Owler 2012, p. 66) suggest that, theShow MoreRelatedEssay On Health Care Development1509 Words   |  7 Pagesfirst section of this paper discusses the description of the proposed unit including a mission statement, prioritized values, and an organizational chart depicting how all employees from the unit are connected. This is followed by a description of my preferred leadership style and managerial role, empowerment strategies, conflict resolution, and important interventions. Strong leadership, effective management, clear goals, and objectives are key elements for cr eating a successful new healthcare unitRead MoreThe Impact Of Expectancy Theory On The Individual Values1649 Words   |  7 Pagesâ€Å"A job will only be motivating if it leads to rewards that the individual values†, before considering the statement it is first important to understand motivation. Motivation is a broad, decision-making concept in which behaviour can be commenced and conducted, by a desire for fulfilment (Huczynski and Buchanan, 1991). Having a motivated workforce is vital for a firm’s productivity and growth, however how best to motivate employees is subject to much debate, with many theories providing conflictingRead MorePersonal Vision Statement : My Vision751 Words   |  4 PagesVision Statement Introduction I am writing this statement as a declaration of my personal vision. It will serve as a guide to help ensure that my actions are corresponding to what I envision. This personal vision statement is designed to help facilitate my purpose, unforeseen obstacles, and how to manage theses obstacles. A great deal of thought has gone into constructing this vision statement and I hope that within time these endeavors fill me with a sense of satisfaction and accomplishment. MyRead MoreSummary. In This Article, The Most Crucial Part Is Investing1228 Words   |  5 Pagesarticle, the most crucial part is investing in reskilling current employees. 65% of the respondents will take on this approach with future workforce strategies. Ryan Frishmann, the author of this article, says that he does somewhat agrees with the statement â€Å"Hire for character, train for skill.† He believes that if you invest in skill and training that character will come out of it because diligence is required when applying these skills. The article mentions two skills that are very important. TheseRead MoreWhat Is Selfless Service Or Servant Leadership?1066 Words   |  5 PagesGroup Consensus     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In reviewing the various topics studied in the textbook Resilient Leadership by Maj. Gen. Robert Dees,  in conjunction with Satterlee’s textbook Organizational Management Leadership,  the group  was in accord choosing  the  underlined  topics/concepts, which are: selfless service or servant leadership, vision, wisdom, integrity and empowering others.  Group Four felt that these  topics /  concepts are important for organization’s leaders,  since they  will  most definitely  improve  theRead MoreManagement Position Of A Nonprofit Organization1159 Words   |  5 PagesIn the near future, I can imagine myself in a management position of a nonprofit organization as the Director of Programs. This role is responsible for the operational success of the organization ensuring ideal team management and development, program delivery, and quality control and evaluation. Additionally, this title will manag e a growing staff as well as manage relationships in the community. Taking on such a task requires leadership skills in addition to establishing standards of performanceRead MoreThe Management Of The Industrial Market1186 Words   |  5 Pages The manager’s profession is one of the most required in the industrial market. Business cannot exist without a manager. The word â€Å"management† stands for, â€Å"The working with and through other people to accomplish the objectives of both the organization and its member’s.† Every organization works manager at the company, which has its head. Its main duty is included in the company’s internal processes and their combination with external processes. It is important to manage growing demand, whileRead MoreKey Indicators or Factors in the Motivation of Employees889 Words   |  4 Pages UNIVERSITY COLLEGE OF MANAGEMENT STUDIES, JERUSALEM CAMPUS - ACCRA RESEARCH PROPOSAL THE KEY INDICATORS OR FACTORS IN THE MOTIVATION OF EMPLOYESS- A CASE STUDY OF GHANA PORTS AND HARBOUR AUTHORITY BY DOGBEY K. GERSHON ( AC/09/WDS/1064) Abstract The study examined the ranked importance of motivational factors of employees at The Ghana Ports amp; Harbours Authority Human Resource Department,Research and Public Relation Department. The hand-delivered descriptive survey addressed ten motivatingRead MoreAnalyze How Theories Of Motivation And Human Behavior Impact1626 Words   |  7 Pagestheories of motivation and human behavior impact strategies of change management Behavioral management theory was developed in response to the need to account for employee behavior and motivation. The shift moved management from a production orientation (classical leadership theory) to a leadership style focused on the workers human need for work- related satisfaction and good working conditions before theorists started writing about employee satisfaction and good working conditions, management consideredRead MoreThe Lack Of Leadership Management1318 Words   |  6 PagesThe Lack of Leadership The management problem is about a Chief Executive Officer (CEO) of Precision Imaging Centers (PIC), which affects the corporate guidance, display ineffective communication skills, lack of employee motivation, presents questionable actions of moral leadership, and inspire the need for corporate change. First of all, the CEO does not present a mission for the PICs corporation and no vision can be formed; therefore, lacks corporate direction and lacks supportive communication

How to Take Notes in Law School

No matter how much material you think you can retain just by memory, note taking will be one of the most important skills to develop and perfect as you make your way through law school. Good notes will help you keep up during class discussions and will also become crucial when its time to outline and study for final exams. How to Take Notes in Law School: 5 Dos DO choose a method of note taking and stick with it. There are now lots of options for law school note taking from software programs to the good old paper and pen method. Try some out early on in the semester, but decide quickly which one suits your learning style best and then keep going with it. The link section below has some reviews of note taking software if you need a starting point.DO consider preparing your own notes before class. Whether you do the classic case brief or something more free-flowing and whether youre using computer software or handwritten notes, use a different color or entirely different pages to separate class notes from your personal notes. As the semester wears on, you should see the two increasingly converging; if not, youre probably not picking up important concepts and what your professors want  you to focus on, so get thee to office hours!DO write down important concepts, rules of law, and lines of reasoning. These things may be difficult to pinpoint at first, but youll get better at this as your law school years go on.DO take note of recurring themes in your professors lectures. Does he bring public policy into every discussion? Does he painstakingly parse words of statutes? When you find these themes, pay special attention and take particularly copious notes as to how the professors reasoning is flowing; this way you know what questions to prepare for both for lectures and exams.DO review your notes after class to make sure you understand what youve recorded. If something is unclear either conceptually or factually, now is the time to clear it up either with your classmates in a study group or with the professor. Dont Do This When Taking Law School Notes DONT write down everything the professor says verbatim. This holds especially true if youre using a laptop. It can be tempting to transcribe lectures if you have the typing ability, but youll be losing valuable time in which you should be engaging with the material and group discussion. This, after all, is where learning takes place in law school, not simply from memorizing and regurgitating rules and laws. DONT write down what your fellow law students say. Yes, theyre smart and some may even be right, but unless your professor puts her explicit seal of approval on a students contribution to the discussion, its most likely not worth a spot in your notes. You will not be tested on your fellow law students opinions, so theres no sense in recording them for posterity.DONT waste time writing down facts of the case. All the facts you need to discuss a case will be in your casebook. If particular facts are important, highlight, underline, or circle them in your textbook with a note in the margins to remind you why theyre important.DONT be afraid to go back through several days of notes at the same time to try to make connections and fill in gaps. This review process will help you at the time with class discussions and later when youre outlining and studying for exams.DONT forego taking notes because you can get the notes of a classmate. Everyone processes information differently, so you are always going to be the best person to record notes for your future study sessions. Its great to compare notes, but your own notes should always be your primary source for studying. This is why commercial outlines and those prepared by previous law students arent always the most helpful either. Throughout the semester, your professor gives you a map of what the exam will be like throughout the course; it is your job to record it and study it.

Marketing Analysis Health Marketing Communications Essay

In summary, Thai people are becoming more concerns about health including their body weight, which causes the high number of sales growth of alternative healthy foods and supplements in the country. While weight management supplements, has been forecasted to dominate 40% of consumer health products in the year 2020, bringing more opportunities for brands to penetrate into this market segment. However, brands have to carefully consider the credibility of marketing tools when approaching health-conscious consumers since they have been growing up among information rich society. At the same time, they are familiar with traditional marketing and sales tactics. Therefore, they tend to have an open mind to initiative marketing and authentic contents rather than direct advertising. Also, it has been noted that visual contents distributed through online platforms, in particular, social media have priority over their media consumption behaviour. In this regards, a better understanding on the c haracteristic of Gen Y and their communication preference had guided the researcher more appropriately select content marketing representatives for conducting the primary research. 2.3. Health marketing communications This section has been divided into two dimensions, the former focuses on the strategies that were widely used to support the effective communication within the healthcare industry, but in a different way; Social Marketing and Content Marketing. However,Show MoreRelatedPet Health Insurance For Pet Owners1704 Words   |  7 PagesDuring week four, while doing an analysis on potential or existing competition we found pet health insurance has an increase in the United States where pet owners are starting to purchase health insurance for their dogs and cats. Even though pet insurance has increased in the United States, it still doesn’t compare to the pet insurance that pet owners have for their pets in Europe. There are only 1% of pet owners in the United States that have health insurance for their pets compare to Europe petRead MoreEssay on MBA detail course outline1314 Words   |  6 Pages(Quarters, 3, 4, 7, 8 14) General Management 1st Quarter Effective : Spring Quarter 2011 Human Resource Management Finance Accounting Banking Finance †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ ResearchRead MoreEssay On Marketing In Health Care1094 Words   |  5 PagesMarketing Concepts in Health Care and other Industries Proper marketing in healthcare is necessary in the sense that it helps healthcare organization to market their services, promote their products and services and improve the overall health of the community (Codourey, 2013). It is also a critical factor in improving delivery and quality of service provided by a healthcare organization, thus enhancing effectiveness and patient satisfaction in general. A variety of marketing techniques are employedRead MoreCoca Cola And The Soft Drink Industry1178 Words   |  5 PagesDespite the mistake of introducing New Coke 32 years ago, Coca-Cola remains a force in the soft drink industry. However, amid this success, Coca-Cola has found themselves in the middle of criticism due to undesirable health effects. These health effects include both short-term and long-term concerns. In terms of long-term affects, Coca-Cola has been associated with type 2 diabetes and obesity (Malik VS, Popkin BM†¦). In fact, individuals who drink 1-2 cans of sugary b everages, including Coca ColaRead MoreGap Analysis : 4p 865 Words   |  4 PagesTable 2.0 4P’s Analysis Product Product outlines services the TBH provides its target market. Developing and furthering the product relies on considering quality, design, features, packaging, customer-service and after-service results (Stephenson 2010, p. 238). The TBH is successful in teaching children basic health issues through using teddy bears, with chief mascot ‘Big Ted’ – a teddy bear costume a student wears (Shanker 2013, p. 1). The TBH encourages positive relationships with health professionalRead MoreCase Study of Prostitution1406 Words   |  6 PagesJob analysis Finance Division Job profile Has overall responsibility and accountability for providing direction in the area of treasury services, accounting services, or procurement services. This position has discretion in establishing overall operating policies and procedures for assigned   QUALIFICATIONS Bachelors Degree in accounting, finance, business administration or related field. Relevant experience may substitute for the degree requirement on a year-for-year basis. Eight years of progressivelyRead MoreCase Study : Plaza Home Health Services Essay1207 Words   |  5 PagesPlaza Home Health Services company founded, rather hurriedly, by Nancy Edwards and Jennifer Moore and thus are the current co-owners. Nancy and Jennifer had seen an opportunity to capitalize on the growing demand for home health services in the marketplace. They had previously been employed as staff nurses at a medical facility in Georgetown, a city of 45,857 located in the West, North Centra region of the United States. They did an initial informal assessment of the market surrounding healthcareRead MoreAnalysis Of Plaza Home Health Services1131 Words   |  5 PagesPlaza Home Health is a home health company that’s located in Georgetown. Nancy Edwards and Jennifer Moore are the co-owners of Plaza Hom e Health Services. They provide home health services to the community. Nancy and Jennifer is commitment to giving excellence home health services, which has led to their company have the best quality much greater compare to their competitors. They have looked at consolidating their position in the market by financial discipline and great efforts in building a brandRead MoreMarketing Communication, Identity, And Brand Position1493 Words   |  6 PagesCurrent Marketing Communication, Identity, and Brand Position The present marketing, identity, communication, and brand position of Plaza Home Health Services should evidently be refurbished. Their present market communication is reliant on a rather crudely crafted logo, visually deprived and disparaging business cards and advertising brochures and a gloomy building emblem. This organization s integrated marketing communication is extremely unsuccessful; they fail to appeal to their full marketRead MoreInduction Program For Marketing Manager Essay1515 Words   |  7 Pages Question 7 Induction Programme for Marketing Manager of LPV School Profile Name of Organization: LPV School Induction Plan for the year: 2016 Induction Training Date: April 15th Purpose of Induction: For the new staff to learn school process and procedures quickly Place of Induction: Central Business District of Auckland Inducting Officer: James Cameron History : LPV is a private tertiary school providing education to International and Domestic students. This school is located at the central business

Fairy Tales By The Brother s Grimm, Rapunzel And Cinderella

Throughout history, fairy tales have been told with the intent of teaching a lesson. These stories have been altered numerous times, varying with a changing society. Classic fairy tales by the Brother’s Grimm, Rapunzel and Cinderella, were published in the mid 1800s. Many years later Disney released its own versions of these Grimm fairy tales called Tangled, a modern take on Rapunzel, and Cinderella published in 2010 and 1950 respectfully. Both fairy tales compare and contrast with the more modern versions. The most potent similarities and differences are seen through the characters, plot, and lesson to be learned. Beginning with the analysis of Rapunzel and Tangled, both tales have Rapunzel and Mother Gothel, however other key characters†¦show more content†¦On the other hand the fairy tale story and movie of Cinderella have many identical characters, both having a Cinderella, a Prince, an evil stepmother and two evil step sisters. However, in the more modern telling of the tale there are far more animal characters that act as helpers to Cinderella consisting of numerous birds, mice, and a few farm animals, while in the Grimm tale there are only two white pigeons. An additional character in the more modern version is a Fairy God Mother, who aids Cinderella to the ball and helps her in her time of need. Aside from the contrast in animal characters, the other characters found in both stories assume the same role. There are varying plots between the fairy tales Rapunzel and Tangled. In Rapunzel, the plot involves an evil sorceress, Gothel, imprisoning Rapunzel in a tower, the only way in or out is by climbing her long golden hair. One day a Prince over hears her singing and falls in love, once they finally meet they plan to marry and Rapunzel begins planning her escape. Unfortunately Gothel finds out cuts her hair and banishes Rapunzel into the woods leaving her miserable and alone, when the Prince finds out he falls from the tower blinding himself in the process and got lost in the woods. After some time however, the two find each other and by Rapunzel’s tears she cures her Prince from his blindness and the two return to his kingdom to live long happy lives. In Tangled the plot beginsShow MoreRelatedThe Grimm Brothers And Fairy Tales1368 Words   |  6 PagesThe Grimm Brothers are well known around the world for the fairy tales they shared to the world. The Brothers Grimm, Jacob and Wilhelm Grimm, were German academics, linguists, cultural researchers, lexicographers, and authors who together specialized in collecting and publishing folklore during the 19th century. They were among the best-known storytellers of folk tales and the popularized stories such as Cinderella, The Frog Prince, Hansel and Gretel, Rapunzel, Rumpelstiltskin, and SnowRead MoreThe Fairy Tales Bear Negative And Repulsive Trait s, Such As Vanity, Jealousy And Pride1151 Words   |  5 PagesThe stepmother s in fairy tales bear negative and repulsive traits, such as vanity, jealousy and pride. The character of the wicked stepmother has gained notoriety as one of the evilest villains found in fairy tales, often set up as a foil to the innocent and virtuous stepdaughter whom she mistreats and who ultimately gains victory over her. Combined with these traits are their knowledge of magic and sorcery. Despite her knowledge of the supernatural, her beauty is a fading trait. Stepmothers areRead MoreEvolution of Fairy Tales and Their Changing Influences on Children5699 Words   |  23 PagesEVOLUTION OF FAIRY TALES AND THEIR CHANGING INFLUENCES ON CHILDREN Name Institution Introduction ‘Seas of story’ is how Marina Warner refers to the world of fairy tales. The fairy tales world is a vast field of study which many scholars have tried to exhaust with minimum success. Scholars have spent a lifetime trying to understand the history of fairy tales only to realize they have only dipped their toes in the vast sea. Fairy tales origin dates back to thousands of years ago. Fairy tales haveRead MoreEvolution of Fairy Tales and Their Changing Influences on Children5710 Words   |  23 PagesEVOLUTION OF FAIRY TALES AND THEIR CHANGING INFLUENCES ON CHILDREN Name Institution Introduction à ¢Ã¢â€š ¬Ã‹Å"Seas of storyà ¢Ã¢â€š ¬Ã¢â€ž ¢ is how Marina Warner refers to the world of fairy tales. The fairy tales world is a vast field of study which many scholars have tried to exhaust with minimum success. Scholars have spent a lifetime trying to understand the history of fairy tales only to realize they have only dipped their toes in the vast sea. Fairy tales origin dates back to thousands of years ago. Fairy talesRead MoreSnow White And The Seven Dwarfs1385 Words   |  6 Pagesthe tale is much different from the Brothers Grimm version, â€Å"Snow White†. Before this tale was modified by Disney, it was much darker. This story, and many other stories were also much more grim before Disney changed them. In interpretations of Walt Disney’s â€Å"Snow White† and the Grimm brothers â€Å"Snow White†, there are definitive comparisons that can be made, the history behind the Grimm brothers contribute to the story as a whole, and children and society reacted in different ways to the tale. TheRead MoreThe Into The Woods Movie Trailer1309 Words   |  6 Pagesfavorite fairy tales Cinderella, Little Red Riding Hood, Jack and the Beanstalk, and Rapunzel. These plots, which derive from several classic Brothers Grimm fairy tales, are linked together by an original tale involving a baker and his infertile wife and their journey to start a family. The trailer is a preview of the 2014 film that is produced by Disney and is based off the musical by Stephen Sondheim. Nowadays, American society commonly relates the definition of traditional fairy tales to the laterRead MoreCinderella: The Grimm Brothers vs. Walt Disney2397 Words   |  10 Pagesï » ¿ There is a huge difference between Grimms version of Cinderella and that of Disney. The two different versions, in fact, represent the idea of social construction of knowledge or that social reality varies according to the times one lives in, so that the two different versions reflect different perspectives of the different periods. Grimms Cinderella talks about a maiden who grieves for her dead mother. She has an adoring relationship with her father and a closeness with nature. There isRead MoreThe Brothers Grimm, By Jacob Grimm And Grimm1362 Words   |  6 PagesThe Brothers Grimm, Jacob Grimm and Wilhelm Grimm, encountered problems that made them print these folk stories. After their books were printed, other problems were created because of it. They had to exchange ideas with many people to be able to write their books. Many forms of literature were explored to create the masterpiece that Jacob and Wilhelm made. Stories like Sleeping Beauty, Cinderella, and Rapunzel had horrendous storylines that would probably not make many people show them to their childrenRead MoreAn Analysis Of Cinderella And Rapunzel, Sleeping Beauty And Snow White 1934 Words   |  8 Pages Cinderella has changed so little over time that it seems we’re still in the 1700’s listening to Charles Perrault. And yet it remains of the most popular fairy tales read to children. The role of women continue to be either the cruel, evil one or the good, docile one while the prince continues to be the saving grace of the helpless girl. The skeleton hasn’t changed much as well. A damsel in distress, saved by a knight in shining armor, who falls in love with her and they live happily ever afterRead MoreThe Glass Slipper : Myths And Myths2365 Words   |  10 PagesWhat Happened to the Glass Slipper Myths have been a part of humanity since as far back as we can imagine. Most of the myths or stories you hear today are modern takes on ancient oral tales. These tales have been retold many times. Each time a myth is retold it is reflective of the time and place it is being retold. The author and the audience must relate to the story, therefore it will be told in such a way that the people of its era can easily understand and relate to the theme. Myths are often

Experience Homelessness Alcohol Disorders -Myassignmenthelp.Com

Question: How Do Alcohol And Other Drugs Affect A Person's Mental Health? Answer: Introducation Good mental health is a sign of a positive life which an individual lives. Excessive use of alcohol and some drugs can lead to short and long-term changes in the brain. This causes serious mental issues like depression, anxiety, aggression and many other problems. There are many people who are addicted so much that other mental disorders could also diagnosed like Paranoia and hallucinations. Alcohol and drugs like cannabis and heroin give direct impact on the mood of the individual. The changes in the behavior of the individual are due to the consumption of alcohol or drugs that changes the mindset of the person (Martin and Pear, 2015). Alcohol and drugs interfere with the chemicals present in the brain. This affects the information that chemical present in the brain is trying to send. The short-term effects of drugs on the mental health are many like drug induces anxiety disorder of an individual. In this, the person can have severe attacks as it increases the heart rate and also causes a fear of losing control. The person feels like the surroundings are strange and unreal. The second short-term effect is drug induces psychosis. In this, the individual hears and see things that are not present. The third short-term effect is it induces the mood disorder. There are many situations in which the individual feel depressed and lose the pleasure. This is known as mood disorder caused by alcohol and drugs. Especially like heroin, cocaine and many others (Collins et al., 2017). Many drugs cause health problems that remain for a long time. It can only be reduced if one person stops using the drugs. Long term drug can affect neurotransmitter of the brain in the individual. The effect is seen on the mental health of the individual. The person starts losing motivation and also does less work in college or office. The person creates a negative outlook on life and has sudden changes in the mood. For instance: the research showed that cannabis can increase the overall chances of getting schizophrenia (Volkow et al., 2016). If the person consumes less amount of alcohol then it can make feel more confident and sociable. The more person drinks the more likely he or she will feel unwell and confused. If the person drinks alcohol on regular basis then it can create serious physical and mental harm. It also reduces the quality of the life if an individual consumes more. It is also seen that mental health of the individual is affected by dual diagnosis problem. It is the term that is considered for the people who have a problem with drugs or alcohol. It is seen that addiction and mood disorder are connected. Many studies proved that there are many people who suffer from a mood disorder and this is due to drugs and alcohol (Connor et al., 2016). Dual Diagnosis Problem According to SAMHSA, as much as55 percentof people with a dual diagnosis dont get any treatment, compared to7%that get treated for both. So, the individual should not consume any drugs as it gives negative effect on the mental health. Alcohol should also be consumed in less quantity so that the negative impact cannot be seen on the mental health of the individual. References Collins, S.E., Taylor, E., Jones, C., Haelsig, L., Grazioli, V.S., Mackelprang, J.L., Holttum, J., Koker, M., Hatsukami, A., Baker, M. and Clifasefi, S.L., 2017. Content analysis of advantages and disadvantages of drinking among individuals with the lived experience of homelessness and alcohol use disorders.Substance use misuse, pp.1-10. Connor, J.P., Haber, P.S. and Hall, W.D., 2016. Alcohol use disorders.The Lancet,387(10022), pp.988-998. Martin, G. and Pear, J.J., 2015.Behavior modification: What it is and how to do it. Psychology Press. Volkow, N.D., Koob, G.F. and McLellan, A.T., 2016. Neurobiologic advances from the brain disease model of addiction.New England Journal of Medicine,374(4), pp.363-371.

Evaluating International Marketing Opportunities

Question: Discuss about theEvaluating International Marketing Opportunities. Answer: Toyota is one of the most competitive global automotive firms. Its market is diverse in terms of o and global market conditions and consumer preferences. Because of this, the companys, market matrix is designed to the many variations. Toyota Corporation was founded in 1973, and since then, it has grown firm a local business to a global firm. Today, it has operations most regions of the world, except a few parts of African and the Middle East and Mongolia. The companys global success demonstrates that is has developed and implements and effective marketing mix. SWOT Analysis Strengths Toyotas strengths have enabled it to remain competitive in the marketplace. This global company is a well-known brand with an outstandingly strong reputation. As result of this, it has a large market share, and customers prefer to associate with most of its products. Toyota also relies on modern technology to manufacture vehicles. Other than the advantage of a strong brand, its vehicles are efficient, affordable, and faster. A variety of vehicles that Toyota produces meets different needs of different classes of customers. Additionally, it manufactures fuel efficient vehicles and implements lean manufacturing approaches (Sako 2006). Weaknesses Toyota has weak organizational structures. This weakness makes it difficult for the organization to make the right decisions at the right time. The ultimate effect of this is low profitability. The automobile industry faces a lot of problems due to the instability of prices. Toyota has difficulty handling these factors. At present, it has no ability to keep the balance between fluctuations between price and demand. Additionally, Toyota has a problem managing the international network of its subsidiaries as well as franchises. Due to an increase in competition, the corporation is experiencing a decline in the overall sale, and this has led to a significant amount of debt (Sako 2006). Opportunities Toyota also has several opportunities that it can exploit to become more efficient and productive. It can invest in RD so as to introduce environmentally friendly vehicles. In the automotive industry, firms are on the lookout for better opportunities to enhance their processes. Since initiating most innovative processes is costly, most firms fear to invest fully in it. This offers Toyota a great opportunity for success given that it has a substantial amount of capital (Wells 2015). Other opportunities are the ability to introduce solar power vehicles and introduce ecology-friendly cards. These opportunities make it possible to enhance the companys brand image. Due to globalizations, it has a significant opportunity to penetrate larger markets. Besides, the company can continue to expand to new segments and new markets and retain its outstanding competitiveness (Theisen 2010; Barabba 2007). Threats The 2009 economic meltdown shoot all big world economies. While the economic environment has improved since then, most world economies are performing below expectation. The automobile industry is facing the crisis of constantly increasing oil prices. Competition is also increasing, and firms with the capacity to withstand cutthroat competitions are ailing finically and are on the verge of closure (Theisen 2010). Additionally, the continued economic meltdown has brought about many negative changes. The prices of manufacturing materials continue to escalate. Interest rates are also highly volatile. The government and international bodies have responded to these factors by tightening emission regulations and standards (Theisen 2010). Segmentation and Positioning For Toyota to be able to market its products, it should segment its market. The companys new products are selected based on the desire of its customers to go green, core requirements of customers such as efficiency, affordability, and reliability. Other criteria are the requirements of the government of eco-friendly vehicles as well as the key government regulations and standards. As an executive marketing manager of Toyota, I consider it appropriate for the company to manufacture more vehicles that have hybrid features and meet the above requirements. Toyotas new product that meets these criteria is Toyota Prius (Baker 2014). For Toyota, market segmentation matrix is effective for defining the segments for hybrid owners. These segment groups are the United Kingdom, Opportunists or Green lovers, pioneers, income, and environment. Pioneers followed by Green lovers are the most suitable segments for the new product, Toyota Prius.' There should be a strategy for targeting these two behavioral segments (Baker 2014; Barabba 2007). Appropriate Targeting and Positioning Targeting is the process of evaluating the attractiveness of each market segment and choosing at least one segment to enter. Some of the most common targeting strategies are undifferentiating, concentrated, and differentiated. Toyota cannot adopt undifferentiated strategy since the company does not need to convey the same message to everyone. Toyota can, however, use either differentiated or concentration targeting strategy. When using the differentiating strategy, the company can decide to target each of its segments with its marketing mix so as to meet the desires of its clients. The concentration targeting strategy can be the best option for Toyota as it enables the company to target distinct groups of customers (Science TQM, New Quality Management Principle 2012). The key positioning objectives for Green lovers and pioneers are developed depending on the criteria that are set to serve the new hybrid vehicle. The main strategic objective for pioneers is to offer innovative products to increase its market share for hybrid vehicles. The main goals for Green lovers are to provide products that meet the standards of the environment so as to be able to expand the market share of this segment (Ayers 2004). SWOT Analysis Product Mix Toyota produces the diverse set of products. They include Marine products, engines, welcab series, Toyota automobiles, Lexus automobiles, and spare parts and accessories. The most popular products in this list is Toyota automobiles. The luxury product is Lexus automobiles. Place Mix Toyotas main place for distribution is dealerships. However, it also distributes its products such as accessories and spare parts to retailers. Promotion Mix Toyota uses a promotion strategy that targets all its key markets. It uses personal selling and individuals who personally market the items to potential buyers. Also, it use advertising through platforms like websites, TV, and newspapers. Toyota also uses public relations to promote its products. Sales promotion and direct selling are other approaches that Toyota uses. Sometimes, it carries out infrequent sales promotion through special deals. For corporate clients, it uses direct selling. Price Mix Toyota uses different pricing strategies fir different product lines and models. It uses the market-oriented strategy to establish prices based on various market conditions and the influence of competitors. This pricing strategy applies in most of Toyotas products, including trucks and saddens. Since this strategy cannot meet all its needs, Toyota uses valued-based pricing as well. Using this strategy involves fixing prices depending on the actual and perceived value of the product. The value-based strategy applies best in Prius and other high-end and more expensive products. Recommendations Toyota should choose the right marketing strategies at each product life cycle stage. The product life cycle offers a helpful structure for crafting a strategy for products promptly. Toyota needs to evaluate all these stages of planning today and for the future. At the introduction stage, the company can implement generic strategies so as to grow and maintain a competitive advantage. For Toyota to be successful, it can adopt product differentiating, heavy advertising using the Internet, newspapers, and TV, and price penetration (The Toyota Way and the Toyota Production System (TPS), 2013). Additionally, Toyota should adopt the right growth stage strategies. For the company to achieve its goals, it should focus on expanding its market share rapidly. The appropriate tool for doing this is porters cost leadership strategy. At the maturity stage, Toyota should focus on increasing its market share. Since the Toyota brand is strong in the UK, it is the right market to focus on. However, Toyota has less market share in this market as compared with other firms. The main reason behind this shortage is the lack of product differentiation. Toyota being a global company, it has been focusing on both market segmentation and cost leadership. While this strategy has helped to make Toyota be one the biggest global automotive firms, it does not help the company to expand in the UK. In this region, Toyota should use a product differentiation strategy. At the decline stage, Toyota needs to invest in new and emerging markets, segmentation strategy, value adding or value chain strategy, and cost cutting strategy. For Toyota to compete effectively in the UK market it can use the differentiation strategy for Additionally, Toyota should carry out several RD activities so as to know all the needs of its customers. Conclusion From the above analysis, it is apparent that Toyota is the market leader in manufacturing Hybrid products. However, due to many business reasons, it is facing weak profitability. For Toyotas new product, Toyota Prius, it should target and position green lovers and pioneers in all the levels of PLC using communication channels like electronic media and the Internet. It should embrace marketing strategies such as price penetration and heavy advertisement. Finally, Toyota needs to adopt differentiation strategy so as to compete in the UK marketplace more efficiently. 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