Evaluating International Marketing Opportunities

Question: Discuss about theEvaluating International Marketing Opportunities. Answer: Toyota is one of the most competitive global automotive firms. Its market is diverse in terms of o and global market conditions and consumer preferences. Because of this, the companys, market matrix is designed to the many variations. Toyota Corporation was founded in 1973, and since then, it has grown firm a local business to a global firm. Today, it has operations most regions of the world, except a few parts of African and the Middle East and Mongolia. The companys global success demonstrates that is has developed and implements and effective marketing mix. SWOT Analysis Strengths Toyotas strengths have enabled it to remain competitive in the marketplace. This global company is a well-known brand with an outstandingly strong reputation. As result of this, it has a large market share, and customers prefer to associate with most of its products. Toyota also relies on modern technology to manufacture vehicles. Other than the advantage of a strong brand, its vehicles are efficient, affordable, and faster. A variety of vehicles that Toyota produces meets different needs of different classes of customers. Additionally, it manufactures fuel efficient vehicles and implements lean manufacturing approaches (Sako 2006). Weaknesses Toyota has weak organizational structures. This weakness makes it difficult for the organization to make the right decisions at the right time. The ultimate effect of this is low profitability. The automobile industry faces a lot of problems due to the instability of prices. Toyota has difficulty handling these factors. At present, it has no ability to keep the balance between fluctuations between price and demand. Additionally, Toyota has a problem managing the international network of its subsidiaries as well as franchises. Due to an increase in competition, the corporation is experiencing a decline in the overall sale, and this has led to a significant amount of debt (Sako 2006). Opportunities Toyota also has several opportunities that it can exploit to become more efficient and productive. It can invest in RD so as to introduce environmentally friendly vehicles. In the automotive industry, firms are on the lookout for better opportunities to enhance their processes. Since initiating most innovative processes is costly, most firms fear to invest fully in it. This offers Toyota a great opportunity for success given that it has a substantial amount of capital (Wells 2015). Other opportunities are the ability to introduce solar power vehicles and introduce ecology-friendly cards. These opportunities make it possible to enhance the companys brand image. Due to globalizations, it has a significant opportunity to penetrate larger markets. Besides, the company can continue to expand to new segments and new markets and retain its outstanding competitiveness (Theisen 2010; Barabba 2007). Threats The 2009 economic meltdown shoot all big world economies. While the economic environment has improved since then, most world economies are performing below expectation. The automobile industry is facing the crisis of constantly increasing oil prices. Competition is also increasing, and firms with the capacity to withstand cutthroat competitions are ailing finically and are on the verge of closure (Theisen 2010). Additionally, the continued economic meltdown has brought about many negative changes. The prices of manufacturing materials continue to escalate. Interest rates are also highly volatile. The government and international bodies have responded to these factors by tightening emission regulations and standards (Theisen 2010). Segmentation and Positioning For Toyota to be able to market its products, it should segment its market. The companys new products are selected based on the desire of its customers to go green, core requirements of customers such as efficiency, affordability, and reliability. Other criteria are the requirements of the government of eco-friendly vehicles as well as the key government regulations and standards. As an executive marketing manager of Toyota, I consider it appropriate for the company to manufacture more vehicles that have hybrid features and meet the above requirements. Toyotas new product that meets these criteria is Toyota Prius (Baker 2014). For Toyota, market segmentation matrix is effective for defining the segments for hybrid owners. These segment groups are the United Kingdom, Opportunists or Green lovers, pioneers, income, and environment. Pioneers followed by Green lovers are the most suitable segments for the new product, Toyota Prius.' There should be a strategy for targeting these two behavioral segments (Baker 2014; Barabba 2007). Appropriate Targeting and Positioning Targeting is the process of evaluating the attractiveness of each market segment and choosing at least one segment to enter. Some of the most common targeting strategies are undifferentiating, concentrated, and differentiated. Toyota cannot adopt undifferentiated strategy since the company does not need to convey the same message to everyone. Toyota can, however, use either differentiated or concentration targeting strategy. When using the differentiating strategy, the company can decide to target each of its segments with its marketing mix so as to meet the desires of its clients. The concentration targeting strategy can be the best option for Toyota as it enables the company to target distinct groups of customers (Science TQM, New Quality Management Principle 2012). The key positioning objectives for Green lovers and pioneers are developed depending on the criteria that are set to serve the new hybrid vehicle. The main strategic objective for pioneers is to offer innovative products to increase its market share for hybrid vehicles. The main goals for Green lovers are to provide products that meet the standards of the environment so as to be able to expand the market share of this segment (Ayers 2004). SWOT Analysis Product Mix Toyota produces the diverse set of products. They include Marine products, engines, welcab series, Toyota automobiles, Lexus automobiles, and spare parts and accessories. The most popular products in this list is Toyota automobiles. The luxury product is Lexus automobiles. Place Mix Toyotas main place for distribution is dealerships. However, it also distributes its products such as accessories and spare parts to retailers. Promotion Mix Toyota uses a promotion strategy that targets all its key markets. It uses personal selling and individuals who personally market the items to potential buyers. Also, it use advertising through platforms like websites, TV, and newspapers. Toyota also uses public relations to promote its products. Sales promotion and direct selling are other approaches that Toyota uses. Sometimes, it carries out infrequent sales promotion through special deals. For corporate clients, it uses direct selling. Price Mix Toyota uses different pricing strategies fir different product lines and models. It uses the market-oriented strategy to establish prices based on various market conditions and the influence of competitors. This pricing strategy applies in most of Toyotas products, including trucks and saddens. Since this strategy cannot meet all its needs, Toyota uses valued-based pricing as well. Using this strategy involves fixing prices depending on the actual and perceived value of the product. The value-based strategy applies best in Prius and other high-end and more expensive products. Recommendations Toyota should choose the right marketing strategies at each product life cycle stage. The product life cycle offers a helpful structure for crafting a strategy for products promptly. Toyota needs to evaluate all these stages of planning today and for the future. At the introduction stage, the company can implement generic strategies so as to grow and maintain a competitive advantage. For Toyota to be successful, it can adopt product differentiating, heavy advertising using the Internet, newspapers, and TV, and price penetration (The Toyota Way and the Toyota Production System (TPS), 2013). Additionally, Toyota should adopt the right growth stage strategies. For the company to achieve its goals, it should focus on expanding its market share rapidly. The appropriate tool for doing this is porters cost leadership strategy. At the maturity stage, Toyota should focus on increasing its market share. Since the Toyota brand is strong in the UK, it is the right market to focus on. However, Toyota has less market share in this market as compared with other firms. The main reason behind this shortage is the lack of product differentiation. Toyota being a global company, it has been focusing on both market segmentation and cost leadership. While this strategy has helped to make Toyota be one the biggest global automotive firms, it does not help the company to expand in the UK. In this region, Toyota should use a product differentiation strategy. At the decline stage, Toyota needs to invest in new and emerging markets, segmentation strategy, value adding or value chain strategy, and cost cutting strategy. For Toyota to compete effectively in the UK market it can use the differentiation strategy for Additionally, Toyota should carry out several RD activities so as to know all the needs of its customers. Conclusion From the above analysis, it is apparent that Toyota is the market leader in manufacturing Hybrid products. However, due to many business reasons, it is facing weak profitability. For Toyotas new product, Toyota Prius, it should target and position green lovers and pioneers in all the levels of PLC using communication channels like electronic media and the Internet. It should embrace marketing strategies such as price penetration and heavy advertisement. Finally, Toyota needs to adopt differentiation strategy so as to compete in the UK marketplace more efficiently. References Ayers, C 2004, Evaluation of 2004 Toyota Prius Hybrid Electric Drive System Interim Report, doi:10.2172/885776 Baker, M, J 2014, Marketing and Corporate Strategy, Marketing Strategy and Management, 25-59. doi:10.1007/978-1-137-34213-3_2 Barabba, V, P 2007, The Toyota innovation model, Strategy amp; Leadership, 35(4). doi:10.1108/sl.2007.26135dae.002 Sako, M 2006, Strategy and Structure at Toyota Group, Shifting Boundaries of the Firm, 92-126. doi:10.1093/acprof:oso/9780199268160.003.0005 Science TQM, New Quality Management Principle: The Quality Management Strategy of Toyota, 2012, doi:10.2174/97816080528201120101 The Toyota Way and the Toyota Production System (TPS), 2013, The Objective is Quality, 295-328. doi:10.1201/b16067-11 Theisen, T 2010, Natural gas for power generation and the automotive market, Handbook of Fuel Cells, doi:10.1002/9780470974001.f301002 Wells, P 2015, The market for new cars, The Global Automotive Industry, 19-28. doi:10.1002/9781118802366.ch3

The Windmills of Hope Review Essay Example

The Windmills of Hope Review Paper Essay on The Windmills of Hope The story is, He and She. They met at night in the subway, and immediately fell in love and maybe just seen each other the loneliness and only attempt to change a life, it is too late? We are talking about the novel Catherine Ryan Hyde Windmills of hope ». He came into my hands by chance. More precisely, when I intuitively bought it at the bookstore, and then safely forget about it And so, recently stumbled on this work, he wanted to read. The story captivated immediately. And I wanted to know, and whats next. I am truly worried about the main characters Sebastian and Mary. One had an awkward relationship with his father, the other with a husband who beats her regularly. Perhaps the fate of the order and brought these people to help each other to start a new life But if Mary could leave her husband because they have two children, and to build with someone new relationship, because with 15 years of her life There was only one man? And Sebastian? He even 18 because there is no Well, love is unpredictable thing We will write a custom essay sample on The Windmills of Hope Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Windmills of Hope Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Windmills of Hope Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Still, the book has a most charming character named Delilah an old friend and mentor of the protagonist. In my opinion, it is impossible not to sympathize with. Anyway, the book is just wonderful. Sincere wrote a very easy, but at the same time far Dummy In other words, I got from reading a great pleasure. And, so that interested the author. After searching for any information about Catherine Ryan Hyde, on the Internet, I found out that, it turns out, the movie Pay It Forward was filmed in her book. Now I set out to find this work and read. However, with the first paragraph have problems, but nothing. Someday, I still find it Quotes †¢ All of the people are a lot like animals. Have you ever watched the two circling dog, preparing for the fight? They certainly look into each others eyes. Its a challenge. But if the dog is not hungry for a fight, she looks away. †¢ I would tell you to be careful, if not for two things. The first is still no good. And second, all too often we utter these words. Be careful. Look, how would not suffer. Do not risk. Not feeling. With the same success can be advised to simply live. The essence of something is one.

What Is the Educational Achievement Essay Sample?

What Is the Educational Achievement Essay Sample?One of the most commonly used forms of essay writing is the Educational Achievement Essay. This form of the essay has been around for years and yet still continues to be employed in many different levels of study. You can find it in many different types of areas, from online college courses to vocational training.The best way to master the basics of this form of essay writing is to actually become a student and write your own form of essay. This is not to say that you will be able to write as good as or even better than the educational achievement essay sample. However, it will give you a good base for developing your own style.The educational achievement essay sample is very different from other essay writing styles. It is more likely to be short than long. This is because of the overall structure that is used in the essay.The majority of the essay sample in the Educational Achievement Essay is given in a list. This means that the ess ay typically does not have any supporting facts. In fact, the author is only stating a general statement about the topic at hand. Using this format, the essay should be relatively easy to write.The educational achievement essay sample is generally written in a very brief and simple way. It does not deviate from this structure for any reason. The length of the article is dependent on the topic of the essay and is usually a few paragraphs or perhaps even just two paragraphs.One of the biggest things that you need to look for when writing an essay is sentence structure. Your essay needs to have a consistent grammar and structure so that the information that you provide is organized correctly. You should also have some idea of what type of style the essay will be written in.There are many websites that can provide you with an organized and complete resource on this topic. They will provide you with a broad spectrum of essays on various topics that can be used as samples. These resources are also a great place to find a variety of sample essay topics. The sample essays can provide you with a better idea of how to organize your own essay and give you the chance to see how the forms and structure of the essay work.Remember that the Educational Achievement Essay is meant to give the student the tools to write a well-researched essay on the topic at hand. For this reason, it is important that you learn as much as possible about the topic that you are going to be writing about. This will help you build on your knowledge of the topic as well as give you a little insight into the structure and approach of the essay. It is no wonder that this form of essay is such a favorite for college students.

Antoine Laurent Lavoisier essays

Antoine Laurent Lavoisier essays Antoine-Laurent Lavoisier was born on Aug. 26, 1743. He grew up the oldest child in his family in Paris, France, and a product of the bourgeoisie lifestyle. His father was a well-off attorney who followed the family tradition of practicing law. Antoines mother died when he was just a boy, but his aunt came to help raise him and his younger siblings. Between 1754 and 1761, he was educated at the Collge Mazarin where he studied mathematics, astronomy, chemistry, and botany. From there, he was pushed into the field of law, and earned his degree. However, this career didnt interest him a great deal. He was more fascinated with sciences, especially, geology. Coming from his background, he had already gained entrance into the leading intellectual circles of the day and had been exposed to a great variety of scientific pursuits by the time he started his scientific career. A good friend of the family, Jean-Étienne Guettard, was a brilliant geologist and botanist, as well as bein g one of Lavoisiers main influences to join the study of science. Another great teacher of his was Guillaume Franà §ois Rouelle, his chemistry teacher. Both of these men were members of the Acadmie Royale des Sciences, or Royal Academy of Science. Lavoisiers first essay was about the mineral gypsum and the settling process of plaster of paris. This experiment showed off one on his strengths as a chemist, accurate measurement. Although a few scientists had earlier paid careful attention to measurement, it was Lavoisier who convinced the majority of chemists that accurate measurements are essential to experimental success and scientific progress. In 1768, Lavoisier was elected to the Royal Academy of Science. The same year, he entered the Ferme Gnrale, a private firm that collected certain taxes for the government. At the time, scientists were not very well paid, so in order to afford his expens...

Case for Analysis Marching Towards Market Essay Example for Free

Case for Analysis Marching Towards Market Essay Whirlpool Corporation is a Fortune 500 company and a global manufacturer and marketer of major home appliances, with annual sales of approximately $20 billion. Whirlpool entered the Indian market in the late 80s, and had entrenched itself as a formidable player in the Indian home appliances market by the mid 1990s, with a comprehensive product portfolio covering washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is one of the most recognized brand in home appliances in India and holds a market share of over 20%. While Whirlpool is an acknowledged player in many of the water purifier markets across the world for the past several years now, Whirlpool entered the growing water purifier market in India in 2008. Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012. This case presents the situation of the water purifier market in India, and poses challenges that Whirlpool will have to overcome to achieve its vision of becoming the market leaders. Even as world bodies and governments across the continents are strategizing to manage the growth humanity in a holistically sustainable manner, availability of safe drinking is a major area of concern for all. As high as 884 Mn people in the world do not have access to safe water. This is roughly  one in eight of the world’s population. 1.4 million children die every year from diarrhoea caused by unclean water and poor sanitation – one child every 20 seconds. Approximately 80% of diseases in India are caused by water borne micro organisms. This is true in rural as well as urban India. However, awareness of health risks linked to unsafe water The use of water can be broadly divided in to two major categories, namely for Consumption (drinking, cooking etc) and Sanitation. This case focuses on water used for drinking purposes. Throughout human history, different methods of treating water before consumption have been devised. Up until about 100 years ago, it was always found that water flowing from natural springs was safe for drinking in its natural state, but in the 21 century even spring water is first scientifically tested before it is recommended or bottled for drinking. Each of the above methods carries with them significant disadvantages either from a convenience point of view or from health and hygiene perspective. This calls for more sophisticated methods of purifying water, to suit with the evolving lifestyles in the societies. Current State-of-the-Art Water Purification Technologies Today, the more sophisticated and commercially available water purifying technologies are, †¢ †¢ †¢ Manual fill Purifier (Drip Type) Ultra Violet (UV) purification Reverse Osmosis (RO) purification The latter two are generally referred to as Electronic Water Purifier technologies (EWP); by exception, the first one is referred to as Non EWP.  The above three are given in the order of chronological evolution, with RO technology being the latest in the Water Purification technology. The manual fill purifiers do not run on electricity, which is a scarce resource in many parts of rural India, and also have significantly lower costs in comparison to the EWPs. Interestingly , these manual fill purifiers which primarily use chlorine or UF technology are at par in performance with UV in terms of microbial protection. UV has been the oldest technology in the industry. It typically involves preliminary stages of filtration, followed by treating the filtered water through UV rays to deactivate the microbial organisms.   In the RO technology, even the smallest of microbial organisms are filtered using the reverse osmosis technology. RO technology especially scores over UV when the Total Dissolved Solids (TDS) count in the source water is high . One disadvantage of RO systems is the wastage of significant quantum of water during its processing. Needless to say, the costs of the products under these different technologies increase from manual fill purifiers to UV purification systems to RO purification. The typical price range of manual fill purifier products is Rs. 1500 to Rs. 3500, while the UV products range in price between Rs. 4000 to Rs. 9000. The RO products are priced on the higher side starting from Rs. 8000 to Rs. 20000. Many products available in the market today in India use a combination of technologies but for the products in the lower end technologies (manual fill purifiers). Water Purifier Market in India The delivery of purified water in the Indian markets follow two conduits, namely, water purified in purification plants delivered to residences and other consumption locations (e.g. restaurants) in cans; and installation of water purification instruments at the place of usage. While the former  One of the oldest methods of treating water, and one still used constantly in Third World and often in developing nations or areas that have seen recent natural disasters, is boiling to kill microbes (but this causes loss of taste and may leave in dirt). Other methods of water treatment include filtering and distilling, use of chemical agents such as Iodine or Silver or Potassium Permanganate into the water supply, or the use of candle filters. methodology predominantly uses multiple technologies mentioned above, provides economies of scale and eliminates initial costs of investing in equipments, the costs involved in distribution of the treated water counters these economies of scale. The l atter provides for visibility and ease of use, which are significant perceived benefits in comparison to the former. While both the delivery mechanisms exist, the latter is fast catching up. This case focuses on the latter, which is typically referred to as the Water Purifier industry. This industry is broadly divided in to two categories namely Electronic Water Purifiers (EWP) comprising of products using UV or/and RO technologies and Non Electronic Water Purifiers (Non EWP) comprising of products that use the manual fill purifiers. Frost and Sullivan report of primary research in 2009, estimates the total market size of the Water Purifier industry in India to be 2000 Cr of which 63% is from product sales and 37% is after sales revenue. Despite the size of this industry, the Water Purifier industry in India has a low penetration (2% Urban and 0.5% All India) as per IRS 2007 and is growing at a strong rate (others use traditional water treatment methods like boiling and filtering, or use of chemical additives like Chlorine, Potassium permanganate etc). As per AC Nielson 2006 study( and internal estimates), the industry is expected to touch approx 2.3 mn units by the end of 2009. Expected growth rate of 15% and a CAGR (‘04-‘09) 21%. The average ASV of the industry is Rs 6700. With a size of approx 1.7mn (units), the EWP market is divided into 2 sub-segments – RO (30% sal) & UV (70%). The RO segment is the premium end of the category and has an ASV of Rs 12000 while UV has an ASV of Rs. 7000 .RO & UV growths , CAGRs(‘04-‘09) are (15% ,16%) and (10% ,10%) respectively. The Non-EWP segment operates at a sub 2K ASV (Rs 1900). This segment is witnessing an explosive growth with the entrance major players like HUL etc . The Annual growth rate was witnessed at 25% while CAGR(‘04-‘09) at 77%. It is important to note that the technology sold in a given local market is also dependent largely on the characteristics of the source drinking water in the given demography. For example, a region like Delhi with high TDS calls for RO technology, while regions like Cochin with low TDS would depend on products with UV technology. Also, one of the detriments to EWP products is the availability of continuous flow of source water and availability of power, both of which advantages are addressed the products dependent on Manual Fill Purifier technology. While the major element of the market in the water purifier equipment business in India is still in the unorganized sector, branded products are catching up and their market share is improving. The major branded players in the market are Eureka Forbes (AquaGuard, AquaSure brands), Kent, Philips, HUL (Pureit), Ion Exchange (Zero B) Ushabrita and Whirlpool (Purafresh). As per Frost and Sullivan report 2009 , Market share by player and by technology- Approx Shares ( for 2008) Eureka Forbes: RO(20%) , UV(35%) , Drip Type(33%) Kent: RO(25%) , UV(0%) , Drip Type(0%) ZeroB: RO(15%) , UV(0%) , Drip Type(0%) HUL : RO(0%) , UV(0%) , Drip Type(42%) OTH: RO(40%) , UV(65%) , Drip Type(25%) The Non-EWP segment was primarily dominated by local players until recently, when HUL entered the category with its drip type purifier under the brand Pureit at a break through price of Rs 1800 and took the market by storm. The other key players in this segment are Ushabrita & Eureka Forbes. The channel for this segment has traditionally been the Direct to Home (DTH) route, with this route still accounting for a whopping 65% of the product sales in this category. The ratio of Eureka Forbes’ DTH sales is higher at 75%. On the trade side(contribution bal 35%), the DAP channel (Domestic Appliances Products) accounts for the larger proportion of the share with 65% while the Durable Trade accounts for the remaining 35%. The DAP Channel mainly consists of small appliance sellers  who sell products like iron , blenders , mixers , gas burners etc. These retailers primarily sell products which lie within the price range of Rs 500-Rs 5000. They are typically not in the prime locations in the market place and their shopfloor size is on an avg10X10ft. The products are displayed mostly in a packed form. The products are sold very close to the MRP and the discounts offered are in the range of only 5-10% HUL has made an entry through a unique channel. It has opened up a large number of ‘Water Safe Zones’ / â€Å"Product Experience Centres’ and is pushing the volumes from there while catering to direct to home service as well While HUL is establishing itself in the entry level segment through consistent advertising and promotions , the more established players in UV & RO like Eureka & Kent too are active in the media space and are seen promoting their products through several media elements. Recently, HUL was seen rolling out a ‘Rs 1 Crore’ challenge offer and heavily promoting the same. At the same time Eureka Forbes was also seen throwing a ‘Money Back Guarantee’ offer on its products. Eureka Forbes operates with a strong sales& service force of 6000 people on the company rolls along with an equally large group of third party franchises. The company has been under pressure to expand its volumes since the avg the productivity of its sales team has come down over years. Lately, they have been seen heavily focussing on retail through their ‘Aquasure’ brand while the ‘Aquaguard’ brand is operating in the DTH section. Kent has its own sales & service set up in Northern India while it depends on third party franchises for its operation in the rest of the country. It has branch offices in 6 cities (AP , Karnataka, Kerala , Mumbai , Gujarat , West Bengal). In order to counter HUL’s explosive growth, Kent recently rolled out a NON-EWP (UF based) purifier at a price of Rs 2500 under the sub-brand  Ã¢â‚¬â„¢Kent Gold’. This product is being primarily marketed through the retail channel. HUL has set up its Safe water zones with external KSPs ( Key service providers) while continuing to have its internal sales team supervising the operations . In Delhi for example , it has 27 such zones with a sales team of 750 sales men, 17 Territory sales executives (TSE) , 3 business development executives (BDE) , 1 area head.(AH) and 2 service officers . The TSEs, BDEs & AH are on company rolls. The following table summarizes the typical product price points in the various segments. Price range (In Rs) Unorganized 1500-2500 4000-6000 8000-12000 Organized 2000 – 3500 6000-9000 8000-20000 Whirlpool Not Applicable Not Applicable 12500-20500 Segment Non EWP Ultra Violet (UV) Reverse Osmosis (RO) Whirlpool’s entry in the Water Purifier Market in India Whirlpool has been present in the Water category in all the key regions of the world including US, Canada, NAR, Europe, Brazil, Mexico & Asia in several value added segments like water heaters, bottled water dispensers, water softeners , Refrigerator filters etc. Whirlpool entered the Water Purifier Market in India in the early 2008 to tap in to the growing Water Purifier Market, focused on the RO segment to start with, with the launch of the Purafresh range of purifiers. Currently, Whirlpool Water Purifier products are available across all markets in the country. Whirlpool has garnered a Market Share of 5% in the RO segment in the past 1  ½ years. The Water purifier category is a perfect brand fit for Whirlpool. It is a home appliance used by the home maker to provide safe and pure drinking water to her family, thus building a strong case of placing trust in the brand. This category will lend a lot of credibility to the Whirlpool brand. Whirlpool’s communication strategy also revolves around reinforcing this element of Trust. Equipped with Whirlpool’s patented ‘6th Sense’ technology, the new ‘Purafresh’ water purifier is the first Reverse Osmosis system on the market that not only purifies but also protects the purity and freshness of the water with its prestigious gold seal certification (from GOLD Seal of Water Quality Association, USA WQA). Purafresh is available in three models – Purafresh Platinum, Purafresh Elite and Purafresh Deluxe. Given the situation described above, suggest a comprehensive â€Å"Go-To-Market† plan following a systematic methodology for Whirlpool to achieve its overall objective of achieving market leadership in the Water Purifier Market (in the organized sector) by 2012, and its interim goal of achieving market leadership in the RO segment, ensuring its premium brand image, and its operational philosophies (given in the annexure for ready reference). A) Understanding and presentation by a Systematic methodology. B)Inputs: Should reflect comprehensive understanding of the company and competitive environment. 1) Analyze company development , history, Growths. 2) Identify Strengths , weaknesses , 3) Analysis of external environment (Porter 5 forces , SWOT etc) C) Outputs: Understating should result in output 1) Strategy on all 4 P’s 2) Channel Strategy ( Spl Focus) a) Evaluation of SWOT b) Key market insights c) Business Level Strategy d) Recommendations (including articulation of hypothesis) e) innovative approach especially in the communication/promotion strategy Phase II Build a detailed business plan arising out of the above strategic plan, and project the profitability of this business over time, including investments that may be required for new products and their market entries, while achieving this objective. Recommendation evaluated by 1) Strategy 2) Product choice 2) Financials ( volumes, Margins , costs , etc) 3) Process of executing strategy 4) Innovative approach/ideas. {In the first phase, the second phase question and related references should not be circulated} Whirlpool’s high end Purafresh platinum model, is India’s first and Only Direct Flow RO with no storage tank enabling immediate consumption of freshly purified water with 72 litres per hour capacity (Normal RO products have 8-10 litres per hour capacity). It has an advanced 5-stage purification process and also boasts of a first–of–its–kind electronic interface with a ‘Filter change indicator’, which alerts the consumer on the need to change the filter and thus ensures continual purity & protection of the water. Other diagnostics functions like no water on tap indication, self cleaning mode indication, and water extraction indication makes it the most advanced and best in class product available in the Indian market today. Whirlpool entered the Indian market mainly leveraging their strength in the durable retail channel and has the highest share (30%) of all Water Purifier sales in this channel. Whirlpool has also entered the DAP Channe l and are currently having a 10% share in that channel. The â€Å"Surging to Lead† Challenge Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012, with an interim goal of attaining market leadership in the RO segment by 2010, while at the same time maintaining its brand position. This, no doubt, is a challenging aspiration for Whirlpool, given the well entrenched players in the market like Eureka Forbes, aggressive players like HUL who is focused on tapping the market at the â€Å"Bottom of the Pyramid† and a large unorganized market who would significantly benefit from the growth fuelled by these players. However, Whirlpool has to its advantage of its strong brand position in the hearts and minds of the home makers, and a strong, well established channel in the white goods market. The challenge for Whirlpool is to leverage its strengths, and perhaps work out completely innovative market strategies if it has to achieve its intent of becoming a  market lea der in the Water Purifier Market in general, and that in the RO segment. Annexure : A brief about Whirlpool Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world’s number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the1980’s. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry. Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company’s portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 20%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool’s commitment to consumer interests and advanced  technology. In the year ending in March ’09, the annual turnover of the company for its Indian enterprise was Rs.1,719 Crores. The company’s brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of â€Å"You and whirlpool, the world’s best homemaker† dots its promotional campaigns. The products are engineered to suit the requirements of ‘smart, confident and in-control’ homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions. Whirlpool Corporation : Vision and Mission Whirlpool’s pervasive vision, â€Å"Every Home, everywhere, with pride, passion and performance†, rests on the pillars of innovation, operational excellence, customer-centric approach and diversified talent. These are embedded within our business goals, strategy, processes and work culture. Be it our products that are the result of innovation and operational excellence to meet every need of our consumers or the people behind these products that come from a wide spectrum of backgrounds, everything we do features a distinct Whirlpool way. Core Competencies Innovation: Unique and compelling solutions valued by our customers and aligned to our brands create competitive advantage and differentiated shareholder value. Operational Excellence (OPEX): A methodology for solving problems & continuous improvement of products & processes through pursuit, acquisition, and utilization of knowledge using critical thought and planned experimentation helps us achieve operational excellence. Customer Excellence: Excelling the customer expectation from the company, its brands,  products and services are a three-step process. The three steps are: Know a customer, Be a customer, Serve a customer. Knowing a customer helps us know who our customers are, how to treat them, how we add value, and what the drivers of brand loyalty are. This information is gathered from the customer’s data base history. This way we are better able to customize products for them and recommend the right product to solve problems. Being a customer is important to share customer knowledge and insights, drive actions based on customer insights, be passionate about our brands and customer loyalty and provide a positive voice for our brands. We show empathy for customers and seek to resolve their problems by creating consistent customer touch-points, with our endeavour always being to provide unique solutions for the customer . Whirlpool Corporation’s Transformation Agenda Whirlpool is transforming into a completely customer-centred company where the customer lies in the core of every of our functions. This focus has arrived as direct consequence of our core competency of customer excellence. It allows us to build Customer Loyalty. The transformation is made The elements of the transformation hold the promise of making Whirlpool a growing company and thereby increasing value for our shareholders. The five  elements are the basis for describing our strategy internally and guide the development of our plans and initiatives. Whirlpool has swiftly moved from being a World Class Manufacturer to a World Class Marketer using the brand-building framework. We are dedicated to creating unique branded solutions that build customer loyalty and achieve brand excellence. Case for Analysis Marching Towards Market. (2016, Jun 06). We have essays on the following topics that may be of interest to you

About the book The New Jim Crow Essay Example | Topics and Well Written Essays - 1250 words - 1

About the book The New Jim Crow - Essay Example This new approach towards racial control is more dangerous as it does not rely on obvious racism, but rather resorts to a very tacit and sophisticated sort of racism. To many readers the theory enumerated by Michelle Alexander regarding the new approach towards racial control may seem more of a rhetorical propaganda, but if one considers the available facts and data, the point made by Alexander comes out to be valid and true. The assertions made by writer Michelle Alexander regarding the dynamics of race in the contemporary American society are indeed valid and do deserve a serious consideration. The apparent racism of the past has reinvented itself to appear as being more unbiased, while it systematically goes on to target the racial minorities. The claim made by Alexander that a professedly color neutral justice system is more poised to target the African Americans and the colored people, does seem valid in the light of the research conducted by varied other experts. As per Walker, Spohn and DeLone, the law enforcement and justice system in the US is more biased towards the African Americans and other racial minorities (493). Even a cursory historical perusal of the race related issues in any print publication does testify to the fact that though the criminal justice system in the US may not exactly come out as being hostile towards the racial minorities, yet, it is a fact that in some stages, the criminal justice system happens to be biased towards the racial minorities. For instance many aspects of the criminal justice system like the selection of the jury do come out as being balanced and color neutral, there are varied other stages of the criminal justice system like seeking a harsher penalty or sentence, which are mor e biased towards the African Americans and the other colored people in the US. Hence, the claim extended by Alexander that the criminal justice

Chagas Disease Essay Example | Topics and Well Written Essays - 1000 words

Chagas Disease - Essay Example More commonly, it is referred to as paleoparasitology (Ferreira et al., 2000). The discovery of the presumed parasite in the human remains is then extrapolated to the present relationship between the host and the parasite Chagas disease or American trypanosomiasis is caused by Trypanosoma cruzi. The reservoir exists in wild amongst various animal species constituting the sylvatic cycle (Afuderheide et al., 2004). The vector for its transmission is reduviid bug (family Reduviidae, subfamily Triatominae). These insects hide in the crevices, nests or human dwellings in case of domestic cycle and emerge at night to feed upon the blood of their prey (Afuderheide et al., 2004). The infection is caused by rubbing of the bitten area where the parasite deposits the faecal matter (Afuderheide et al., 2004). This leads to entry of the parasite into the blood stream from the breached skin or conjunctiva. Parasitemia may lead to acute manifestations of myocarditis or meningoencephalitis that have a mortality rate of 10% (Afuderheide et al., 2004). The disease may progress to a chronic stage characterised by flare up of febrile episodes and progressive damage to myocardium or gut leading to dilated cardiomyopathy or segmental paralysis of parts of gastrointestinal system respectively (Afuderheide et al., 2004). Researchers to study the archaeological remains for the evide... These findings were supplemented by discovery of dwellings made of mud bricks, which is a common habitat of these bugs.Molecular studies included immunochemical methods and electron microscopy. Histological sections have also demonstrated the parasite even in desiccated mice tissue (Bastos et al. 1996). However, the most vital tool that has enabled the authors to draw important inferences regarding the evolution and epidemiology of Chagas disease is the extraction and amplification of DNA segments of T. cruzi from mummified tissues.Origin of samples: Atacama Desert with its dry hot winds and arid climate has been a source of mummified tissues for many researchers (Ferreira et al., 2000; Afuderheide et al., 2004; Guhl et al., 2000). This type of climate favours the preservation of body tissues in a dehydrated form and nearly arrests its decomposition. Moreover, this geographical region coincides with the distribution of the disease, along coastal region of South America in Peru and Chile. South American natives buried their dead in shallow sandy soils that led to preservation of tissues in a desiccated mummified form Laboratory techniques: This desiccated tissue is rehydrated and pulverised and DNA is extracted. The extracted DNA is then amplified using the Polymerase chain reaction. The amplified DNA participates in the hybridization process with standardised primers and probes under controlled conditions. Hybridisation of the DNA extracted from the mummified tissue samples with the probe nucleotides constitutes a positive test result. Hybridisation can be identified by gel electrophoresis and analysis of bands by radioisotope techniques. Authentication and sources of error Concern has been raised