Antoine Laurent Lavoisier essays

Antoine Laurent Lavoisier essays Antoine-Laurent Lavoisier was born on Aug. 26, 1743. He grew up the oldest child in his family in Paris, France, and a product of the bourgeoisie lifestyle. His father was a well-off attorney who followed the family tradition of practicing law. Antoines mother died when he was just a boy, but his aunt came to help raise him and his younger siblings. Between 1754 and 1761, he was educated at the Collge Mazarin where he studied mathematics, astronomy, chemistry, and botany. From there, he was pushed into the field of law, and earned his degree. However, this career didnt interest him a great deal. He was more fascinated with sciences, especially, geology. Coming from his background, he had already gained entrance into the leading intellectual circles of the day and had been exposed to a great variety of scientific pursuits by the time he started his scientific career. A good friend of the family, Jean-Étienne Guettard, was a brilliant geologist and botanist, as well as bein g one of Lavoisiers main influences to join the study of science. Another great teacher of his was Guillaume Franà §ois Rouelle, his chemistry teacher. Both of these men were members of the Acadmie Royale des Sciences, or Royal Academy of Science. Lavoisiers first essay was about the mineral gypsum and the settling process of plaster of paris. This experiment showed off one on his strengths as a chemist, accurate measurement. Although a few scientists had earlier paid careful attention to measurement, it was Lavoisier who convinced the majority of chemists that accurate measurements are essential to experimental success and scientific progress. In 1768, Lavoisier was elected to the Royal Academy of Science. The same year, he entered the Ferme Gnrale, a private firm that collected certain taxes for the government. At the time, scientists were not very well paid, so in order to afford his expens...

Case for Analysis Marching Towards Market Essay Example for Free

Case for Analysis Marching Towards Market Essay Whirlpool Corporation is a Fortune 500 company and a global manufacturer and marketer of major home appliances, with annual sales of approximately $20 billion. Whirlpool entered the Indian market in the late 80s, and had entrenched itself as a formidable player in the Indian home appliances market by the mid 1990s, with a comprehensive product portfolio covering washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is one of the most recognized brand in home appliances in India and holds a market share of over 20%. While Whirlpool is an acknowledged player in many of the water purifier markets across the world for the past several years now, Whirlpool entered the growing water purifier market in India in 2008. Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012. This case presents the situation of the water purifier market in India, and poses challenges that Whirlpool will have to overcome to achieve its vision of becoming the market leaders. Even as world bodies and governments across the continents are strategizing to manage the growth humanity in a holistically sustainable manner, availability of safe drinking is a major area of concern for all. As high as 884 Mn people in the world do not have access to safe water. This is roughly  one in eight of the world’s population. 1.4 million children die every year from diarrhoea caused by unclean water and poor sanitation – one child every 20 seconds. Approximately 80% of diseases in India are caused by water borne micro organisms. This is true in rural as well as urban India. However, awareness of health risks linked to unsafe water The use of water can be broadly divided in to two major categories, namely for Consumption (drinking, cooking etc) and Sanitation. This case focuses on water used for drinking purposes. Throughout human history, different methods of treating water before consumption have been devised. Up until about 100 years ago, it was always found that water flowing from natural springs was safe for drinking in its natural state, but in the 21 century even spring water is first scientifically tested before it is recommended or bottled for drinking. Each of the above methods carries with them significant disadvantages either from a convenience point of view or from health and hygiene perspective. This calls for more sophisticated methods of purifying water, to suit with the evolving lifestyles in the societies. Current State-of-the-Art Water Purification Technologies Today, the more sophisticated and commercially available water purifying technologies are, †¢ †¢ †¢ Manual fill Purifier (Drip Type) Ultra Violet (UV) purification Reverse Osmosis (RO) purification The latter two are generally referred to as Electronic Water Purifier technologies (EWP); by exception, the first one is referred to as Non EWP.  The above three are given in the order of chronological evolution, with RO technology being the latest in the Water Purification technology. The manual fill purifiers do not run on electricity, which is a scarce resource in many parts of rural India, and also have significantly lower costs in comparison to the EWPs. Interestingly , these manual fill purifiers which primarily use chlorine or UF technology are at par in performance with UV in terms of microbial protection. UV has been the oldest technology in the industry. It typically involves preliminary stages of filtration, followed by treating the filtered water through UV rays to deactivate the microbial organisms.   In the RO technology, even the smallest of microbial organisms are filtered using the reverse osmosis technology. RO technology especially scores over UV when the Total Dissolved Solids (TDS) count in the source water is high . One disadvantage of RO systems is the wastage of significant quantum of water during its processing. Needless to say, the costs of the products under these different technologies increase from manual fill purifiers to UV purification systems to RO purification. The typical price range of manual fill purifier products is Rs. 1500 to Rs. 3500, while the UV products range in price between Rs. 4000 to Rs. 9000. The RO products are priced on the higher side starting from Rs. 8000 to Rs. 20000. Many products available in the market today in India use a combination of technologies but for the products in the lower end technologies (manual fill purifiers). Water Purifier Market in India The delivery of purified water in the Indian markets follow two conduits, namely, water purified in purification plants delivered to residences and other consumption locations (e.g. restaurants) in cans; and installation of water purification instruments at the place of usage. While the former  One of the oldest methods of treating water, and one still used constantly in Third World and often in developing nations or areas that have seen recent natural disasters, is boiling to kill microbes (but this causes loss of taste and may leave in dirt). Other methods of water treatment include filtering and distilling, use of chemical agents such as Iodine or Silver or Potassium Permanganate into the water supply, or the use of candle filters. methodology predominantly uses multiple technologies mentioned above, provides economies of scale and eliminates initial costs of investing in equipments, the costs involved in distribution of the treated water counters these economies of scale. The l atter provides for visibility and ease of use, which are significant perceived benefits in comparison to the former. While both the delivery mechanisms exist, the latter is fast catching up. This case focuses on the latter, which is typically referred to as the Water Purifier industry. This industry is broadly divided in to two categories namely Electronic Water Purifiers (EWP) comprising of products using UV or/and RO technologies and Non Electronic Water Purifiers (Non EWP) comprising of products that use the manual fill purifiers. Frost and Sullivan report of primary research in 2009, estimates the total market size of the Water Purifier industry in India to be 2000 Cr of which 63% is from product sales and 37% is after sales revenue. Despite the size of this industry, the Water Purifier industry in India has a low penetration (2% Urban and 0.5% All India) as per IRS 2007 and is growing at a strong rate (others use traditional water treatment methods like boiling and filtering, or use of chemical additives like Chlorine, Potassium permanganate etc). As per AC Nielson 2006 study( and internal estimates), the industry is expected to touch approx 2.3 mn units by the end of 2009. Expected growth rate of 15% and a CAGR (‘04-‘09) 21%. The average ASV of the industry is Rs 6700. With a size of approx 1.7mn (units), the EWP market is divided into 2 sub-segments – RO (30% sal) & UV (70%). The RO segment is the premium end of the category and has an ASV of Rs 12000 while UV has an ASV of Rs. 7000 .RO & UV growths , CAGRs(‘04-‘09) are (15% ,16%) and (10% ,10%) respectively. The Non-EWP segment operates at a sub 2K ASV (Rs 1900). This segment is witnessing an explosive growth with the entrance major players like HUL etc . The Annual growth rate was witnessed at 25% while CAGR(‘04-‘09) at 77%. It is important to note that the technology sold in a given local market is also dependent largely on the characteristics of the source drinking water in the given demography. For example, a region like Delhi with high TDS calls for RO technology, while regions like Cochin with low TDS would depend on products with UV technology. Also, one of the detriments to EWP products is the availability of continuous flow of source water and availability of power, both of which advantages are addressed the products dependent on Manual Fill Purifier technology. While the major element of the market in the water purifier equipment business in India is still in the unorganized sector, branded products are catching up and their market share is improving. The major branded players in the market are Eureka Forbes (AquaGuard, AquaSure brands), Kent, Philips, HUL (Pureit), Ion Exchange (Zero B) Ushabrita and Whirlpool (Purafresh). As per Frost and Sullivan report 2009 , Market share by player and by technology- Approx Shares ( for 2008) Eureka Forbes: RO(20%) , UV(35%) , Drip Type(33%) Kent: RO(25%) , UV(0%) , Drip Type(0%) ZeroB: RO(15%) , UV(0%) , Drip Type(0%) HUL : RO(0%) , UV(0%) , Drip Type(42%) OTH: RO(40%) , UV(65%) , Drip Type(25%) The Non-EWP segment was primarily dominated by local players until recently, when HUL entered the category with its drip type purifier under the brand Pureit at a break through price of Rs 1800 and took the market by storm. The other key players in this segment are Ushabrita & Eureka Forbes. The channel for this segment has traditionally been the Direct to Home (DTH) route, with this route still accounting for a whopping 65% of the product sales in this category. The ratio of Eureka Forbes’ DTH sales is higher at 75%. On the trade side(contribution bal 35%), the DAP channel (Domestic Appliances Products) accounts for the larger proportion of the share with 65% while the Durable Trade accounts for the remaining 35%. The DAP Channel mainly consists of small appliance sellers  who sell products like iron , blenders , mixers , gas burners etc. These retailers primarily sell products which lie within the price range of Rs 500-Rs 5000. They are typically not in the prime locations in the market place and their shopfloor size is on an avg10X10ft. The products are displayed mostly in a packed form. The products are sold very close to the MRP and the discounts offered are in the range of only 5-10% HUL has made an entry through a unique channel. It has opened up a large number of ‘Water Safe Zones’ / â€Å"Product Experience Centres’ and is pushing the volumes from there while catering to direct to home service as well While HUL is establishing itself in the entry level segment through consistent advertising and promotions , the more established players in UV & RO like Eureka & Kent too are active in the media space and are seen promoting their products through several media elements. Recently, HUL was seen rolling out a ‘Rs 1 Crore’ challenge offer and heavily promoting the same. At the same time Eureka Forbes was also seen throwing a ‘Money Back Guarantee’ offer on its products. Eureka Forbes operates with a strong sales& service force of 6000 people on the company rolls along with an equally large group of third party franchises. The company has been under pressure to expand its volumes since the avg the productivity of its sales team has come down over years. Lately, they have been seen heavily focussing on retail through their ‘Aquasure’ brand while the ‘Aquaguard’ brand is operating in the DTH section. Kent has its own sales & service set up in Northern India while it depends on third party franchises for its operation in the rest of the country. It has branch offices in 6 cities (AP , Karnataka, Kerala , Mumbai , Gujarat , West Bengal). In order to counter HUL’s explosive growth, Kent recently rolled out a NON-EWP (UF based) purifier at a price of Rs 2500 under the sub-brand  Ã¢â‚¬â„¢Kent Gold’. This product is being primarily marketed through the retail channel. HUL has set up its Safe water zones with external KSPs ( Key service providers) while continuing to have its internal sales team supervising the operations . In Delhi for example , it has 27 such zones with a sales team of 750 sales men, 17 Territory sales executives (TSE) , 3 business development executives (BDE) , 1 area head.(AH) and 2 service officers . The TSEs, BDEs & AH are on company rolls. The following table summarizes the typical product price points in the various segments. Price range (In Rs) Unorganized 1500-2500 4000-6000 8000-12000 Organized 2000 – 3500 6000-9000 8000-20000 Whirlpool Not Applicable Not Applicable 12500-20500 Segment Non EWP Ultra Violet (UV) Reverse Osmosis (RO) Whirlpool’s entry in the Water Purifier Market in India Whirlpool has been present in the Water category in all the key regions of the world including US, Canada, NAR, Europe, Brazil, Mexico & Asia in several value added segments like water heaters, bottled water dispensers, water softeners , Refrigerator filters etc. Whirlpool entered the Water Purifier Market in India in the early 2008 to tap in to the growing Water Purifier Market, focused on the RO segment to start with, with the launch of the Purafresh range of purifiers. Currently, Whirlpool Water Purifier products are available across all markets in the country. Whirlpool has garnered a Market Share of 5% in the RO segment in the past 1  ½ years. The Water purifier category is a perfect brand fit for Whirlpool. It is a home appliance used by the home maker to provide safe and pure drinking water to her family, thus building a strong case of placing trust in the brand. This category will lend a lot of credibility to the Whirlpool brand. Whirlpool’s communication strategy also revolves around reinforcing this element of Trust. Equipped with Whirlpool’s patented ‘6th Sense’ technology, the new ‘Purafresh’ water purifier is the first Reverse Osmosis system on the market that not only purifies but also protects the purity and freshness of the water with its prestigious gold seal certification (from GOLD Seal of Water Quality Association, USA WQA). Purafresh is available in three models – Purafresh Platinum, Purafresh Elite and Purafresh Deluxe. Given the situation described above, suggest a comprehensive â€Å"Go-To-Market† plan following a systematic methodology for Whirlpool to achieve its overall objective of achieving market leadership in the Water Purifier Market (in the organized sector) by 2012, and its interim goal of achieving market leadership in the RO segment, ensuring its premium brand image, and its operational philosophies (given in the annexure for ready reference). A) Understanding and presentation by a Systematic methodology. B)Inputs: Should reflect comprehensive understanding of the company and competitive environment. 1) Analyze company development , history, Growths. 2) Identify Strengths , weaknesses , 3) Analysis of external environment (Porter 5 forces , SWOT etc) C) Outputs: Understating should result in output 1) Strategy on all 4 P’s 2) Channel Strategy ( Spl Focus) a) Evaluation of SWOT b) Key market insights c) Business Level Strategy d) Recommendations (including articulation of hypothesis) e) innovative approach especially in the communication/promotion strategy Phase II Build a detailed business plan arising out of the above strategic plan, and project the profitability of this business over time, including investments that may be required for new products and their market entries, while achieving this objective. Recommendation evaluated by 1) Strategy 2) Product choice 2) Financials ( volumes, Margins , costs , etc) 3) Process of executing strategy 4) Innovative approach/ideas. {In the first phase, the second phase question and related references should not be circulated} Whirlpool’s high end Purafresh platinum model, is India’s first and Only Direct Flow RO with no storage tank enabling immediate consumption of freshly purified water with 72 litres per hour capacity (Normal RO products have 8-10 litres per hour capacity). It has an advanced 5-stage purification process and also boasts of a first–of–its–kind electronic interface with a ‘Filter change indicator’, which alerts the consumer on the need to change the filter and thus ensures continual purity & protection of the water. Other diagnostics functions like no water on tap indication, self cleaning mode indication, and water extraction indication makes it the most advanced and best in class product available in the Indian market today. Whirlpool entered the Indian market mainly leveraging their strength in the durable retail channel and has the highest share (30%) of all Water Purifier sales in this channel. Whirlpool has also entered the DAP Channe l and are currently having a 10% share in that channel. The â€Å"Surging to Lead† Challenge Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012, with an interim goal of attaining market leadership in the RO segment by 2010, while at the same time maintaining its brand position. This, no doubt, is a challenging aspiration for Whirlpool, given the well entrenched players in the market like Eureka Forbes, aggressive players like HUL who is focused on tapping the market at the â€Å"Bottom of the Pyramid† and a large unorganized market who would significantly benefit from the growth fuelled by these players. However, Whirlpool has to its advantage of its strong brand position in the hearts and minds of the home makers, and a strong, well established channel in the white goods market. The challenge for Whirlpool is to leverage its strengths, and perhaps work out completely innovative market strategies if it has to achieve its intent of becoming a  market lea der in the Water Purifier Market in general, and that in the RO segment. Annexure : A brief about Whirlpool Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world’s number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the1980’s. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry. Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company’s portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 20%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool’s commitment to consumer interests and advanced  technology. In the year ending in March ’09, the annual turnover of the company for its Indian enterprise was Rs.1,719 Crores. The company’s brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of â€Å"You and whirlpool, the world’s best homemaker† dots its promotional campaigns. The products are engineered to suit the requirements of ‘smart, confident and in-control’ homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions. Whirlpool Corporation : Vision and Mission Whirlpool’s pervasive vision, â€Å"Every Home, everywhere, with pride, passion and performance†, rests on the pillars of innovation, operational excellence, customer-centric approach and diversified talent. These are embedded within our business goals, strategy, processes and work culture. Be it our products that are the result of innovation and operational excellence to meet every need of our consumers or the people behind these products that come from a wide spectrum of backgrounds, everything we do features a distinct Whirlpool way. Core Competencies Innovation: Unique and compelling solutions valued by our customers and aligned to our brands create competitive advantage and differentiated shareholder value. Operational Excellence (OPEX): A methodology for solving problems & continuous improvement of products & processes through pursuit, acquisition, and utilization of knowledge using critical thought and planned experimentation helps us achieve operational excellence. Customer Excellence: Excelling the customer expectation from the company, its brands,  products and services are a three-step process. The three steps are: Know a customer, Be a customer, Serve a customer. Knowing a customer helps us know who our customers are, how to treat them, how we add value, and what the drivers of brand loyalty are. This information is gathered from the customer’s data base history. This way we are better able to customize products for them and recommend the right product to solve problems. Being a customer is important to share customer knowledge and insights, drive actions based on customer insights, be passionate about our brands and customer loyalty and provide a positive voice for our brands. We show empathy for customers and seek to resolve their problems by creating consistent customer touch-points, with our endeavour always being to provide unique solutions for the customer . Whirlpool Corporation’s Transformation Agenda Whirlpool is transforming into a completely customer-centred company where the customer lies in the core of every of our functions. This focus has arrived as direct consequence of our core competency of customer excellence. It allows us to build Customer Loyalty. The transformation is made The elements of the transformation hold the promise of making Whirlpool a growing company and thereby increasing value for our shareholders. The five  elements are the basis for describing our strategy internally and guide the development of our plans and initiatives. Whirlpool has swiftly moved from being a World Class Manufacturer to a World Class Marketer using the brand-building framework. We are dedicated to creating unique branded solutions that build customer loyalty and achieve brand excellence. Case for Analysis Marching Towards Market. (2016, Jun 06). We have essays on the following topics that may be of interest to you

About the book The New Jim Crow Essay Example | Topics and Well Written Essays - 1250 words - 1

About the book The New Jim Crow - Essay Example This new approach towards racial control is more dangerous as it does not rely on obvious racism, but rather resorts to a very tacit and sophisticated sort of racism. To many readers the theory enumerated by Michelle Alexander regarding the new approach towards racial control may seem more of a rhetorical propaganda, but if one considers the available facts and data, the point made by Alexander comes out to be valid and true. The assertions made by writer Michelle Alexander regarding the dynamics of race in the contemporary American society are indeed valid and do deserve a serious consideration. The apparent racism of the past has reinvented itself to appear as being more unbiased, while it systematically goes on to target the racial minorities. The claim made by Alexander that a professedly color neutral justice system is more poised to target the African Americans and the colored people, does seem valid in the light of the research conducted by varied other experts. As per Walker, Spohn and DeLone, the law enforcement and justice system in the US is more biased towards the African Americans and other racial minorities (493). Even a cursory historical perusal of the race related issues in any print publication does testify to the fact that though the criminal justice system in the US may not exactly come out as being hostile towards the racial minorities, yet, it is a fact that in some stages, the criminal justice system happens to be biased towards the racial minorities. For instance many aspects of the criminal justice system like the selection of the jury do come out as being balanced and color neutral, there are varied other stages of the criminal justice system like seeking a harsher penalty or sentence, which are mor e biased towards the African Americans and the other colored people in the US. Hence, the claim extended by Alexander that the criminal justice

Chagas Disease Essay Example | Topics and Well Written Essays - 1000 words

Chagas Disease - Essay Example More commonly, it is referred to as paleoparasitology (Ferreira et al., 2000). The discovery of the presumed parasite in the human remains is then extrapolated to the present relationship between the host and the parasite Chagas disease or American trypanosomiasis is caused by Trypanosoma cruzi. The reservoir exists in wild amongst various animal species constituting the sylvatic cycle (Afuderheide et al., 2004). The vector for its transmission is reduviid bug (family Reduviidae, subfamily Triatominae). These insects hide in the crevices, nests or human dwellings in case of domestic cycle and emerge at night to feed upon the blood of their prey (Afuderheide et al., 2004). The infection is caused by rubbing of the bitten area where the parasite deposits the faecal matter (Afuderheide et al., 2004). This leads to entry of the parasite into the blood stream from the breached skin or conjunctiva. Parasitemia may lead to acute manifestations of myocarditis or meningoencephalitis that have a mortality rate of 10% (Afuderheide et al., 2004). The disease may progress to a chronic stage characterised by flare up of febrile episodes and progressive damage to myocardium or gut leading to dilated cardiomyopathy or segmental paralysis of parts of gastrointestinal system respectively (Afuderheide et al., 2004). Researchers to study the archaeological remains for the evide... These findings were supplemented by discovery of dwellings made of mud bricks, which is a common habitat of these bugs.Molecular studies included immunochemical methods and electron microscopy. Histological sections have also demonstrated the parasite even in desiccated mice tissue (Bastos et al. 1996). However, the most vital tool that has enabled the authors to draw important inferences regarding the evolution and epidemiology of Chagas disease is the extraction and amplification of DNA segments of T. cruzi from mummified tissues.Origin of samples: Atacama Desert with its dry hot winds and arid climate has been a source of mummified tissues for many researchers (Ferreira et al., 2000; Afuderheide et al., 2004; Guhl et al., 2000). This type of climate favours the preservation of body tissues in a dehydrated form and nearly arrests its decomposition. Moreover, this geographical region coincides with the distribution of the disease, along coastal region of South America in Peru and Chile. South American natives buried their dead in shallow sandy soils that led to preservation of tissues in a desiccated mummified form Laboratory techniques: This desiccated tissue is rehydrated and pulverised and DNA is extracted. The extracted DNA is then amplified using the Polymerase chain reaction. The amplified DNA participates in the hybridization process with standardised primers and probes under controlled conditions. Hybridisation of the DNA extracted from the mummified tissue samples with the probe nucleotides constitutes a positive test result. Hybridisation can be identified by gel electrophoresis and analysis of bands by radioisotope techniques. Authentication and sources of error Concern has been raised

Civil Rights, Equality and the Music of Nina Simone Essay -- Autobiogr

Nina Simone used music to challenge, provoke, incite, and inform the masses during the period that we know as the Civil Rights Era. In the songs† Four Women†, â€Å"Young Gifted and Black†, and Mississippi God Damn†, Nina Simone musically maps a personal "intersectionality" as it relates to being a black American female artist. Kimberly Crenshaw defines "intersectionality" as an inability for black women to separate race, class and gender. Nina Simone’s music directly addresses this paradigm. While she is celebrated as a prolific artist her political and social activism is understated despite her front- line presence in the movement. According to Ruth Feldstein â€Å"Nina Simone recast black activism in the 1960’s.† Feldstein goes on to say that â€Å"Simone was known to have supported the struggle for black freedom in the United States much earlier, and in a more outspoken manner around the world than had many other African Ame rican entertainers.† Her family ties to the south, her unique talent, her ability to travel and make money are similar to the Blues women movement that preceded her. It can be said that Nina Simone goes a step further the by directly attacking inequities pertaining to race and gender in her music. However, what distinguishes her is her unique musicianship and that is what ultimately garners her massive exposure and experiences than those of her past contemporaries. Like the Blues women Simone expands ideas pertaining to self-expression, identity and beauty as they relate to black women. She does this by embracing what is definitively African American and connecting that to a historical context. By doing so she is the embodiment of a political statement. Her journey which began like many entertaine... ...utobiography Of Nina Simone, Da Capo Press; 2003. Additional Sources Consulted: Brooks, Daphne A. . "Nina Simone's Triple Play." Callaloo. 35.4 (2011): 176-194. Web. 11 Feb. 2013. . Lewis, Andrea. "Nina Simone remains a powerful inspiration for black women." Progressive. (2003): n. page. Web. 11 Feb. 2013. . Simone, Nina, perf. Mississippi Goddam. 1964. Song. https://www.youtube.com/watch?v=fVQjGGJVSXc Simone, Nina, perf. To Be Young, Gifted and Black. 1970. Song. https://www.youtube.com/watch?v=h3OIfuVpocU Simone, Nina, perf. Four Women, 1966. Song. https://www.youtube.com/watch?v=Nf9Bj1CXPH8 Tsuruta, Dorothy Randall. "`I Ain't About To Be Non-Violent, Honey.'." Black Scholar 29.2/3 (1999): 54. MasterFILE Premier. Web. 11 Feb. 2013.

The Harbour – Creative Writing

The harbour begins to wake as the rhythmic chug of boat engines slowly return. The waves explode like bombs against the harbour wall. Fog is dispersing to view a fantasy of narrow streets strung with captivating souvenir shops and sophisticated restaurants. Morning darkness fades, slowly the clouds drift, revealing a pure, spotless blue sky. The town hall strikes 8 o'clock, shop shutters rattle as they raise, doors bursting open with a helping hand awaiting to welcome the customer with an embrace. A pungent smell of fish fills the air. A gust of wind full with repulsive odour lingers. Sun-kissed light pours from the sky, the reflection upon the water blinding. Solitary streets are now animated. Harmony is no more but the day is still premature. Exhaust fumes float as workers withdraw from their homes and start up their engines. The traffic is solid throughout the town. People barge their way to local banks and supermarkets through overflowing pathways. Tourists disembark upon the harbour, beginning the long awaited holiday. An enchanted wonderland of fair attractions sit upon the end of the pier, slowly they complete their circuits. Breakfast bars open in the car parks serving up crisp bacon sandwiches dripping with butter and blistering coffee. Along the harbour front, fishermen sit mending their nets as though they are knitting. People drift in and out of streets, some white, some red, some tanned; the sun's violent rays causing skins pigment to discolour. Young and old take a morning stroll along a beach like stretch of empty space. The view is cleared, what you see sends shivers down your back, the sea's elegance and harbour in almost complete perfection. Slowly a frying fragrance finds it's way up your nostrils. Yes, lunchtime rush, takeaway shops and restaurants are in full flow. The beach is filling; young children begin to play their electrifying games. Everywhere you roam there are fish and chips. Lightly battered fish, so crisp when you take a bite. Slowly the batter falls down your oesophagus leaving succulent flakes of cod warming your lips and tongue. Chips so soft, your first taste is sea salt and malt vinegar, secondly the slight grease tickling the back of your throat. A taste of potato whirls as your teeth chew, and then all matter of food disappears from your mouth. Guilt in your mind about the fat content but the taste takes it away. Squawks are amongst the crowds as gulls swoop down for scraps. Gently relaxation occurs. Youngsters run with slight indigestion, the smouldering crisp sand making their young feet so sore. Afternoon falls. The beach is still packed with sunbathers and children. A drowsiness dawns. Some people sit upon the harbour wall watching waves ripple in. Sticks of rock go crunch, candyfloss melts and fudge just makes you chew. A confectionary wonderland! Laughter is surrounding showing every sign of full enjoyment. Deeper into the town humanity is all common, drifting to and fro from high street designers to leather stenching shoe stores. Streets littered with cake wrappers from the bakery, sandwich boxes from the deli bar and general junk here and there. Coke cans crunch beneath your feet as you walk and a gorgeous perfume aroma wafts and asthmatics begin to choke. Calmness never seems to occur. Moving back through the town and down to the harbour, the beach is slowly beginning to clear and the tide is creeping close. Bath taps drip as parents eagerly attempt to untangle their children's sandy locks. Light is fading cautiously as evening draws in. Couples appear arm in arm. Shop shutters once again rattle as they close. Restaurants' distinct smell is inviting. Open bars serve up crisps, nuts and cold beverages, alcoholic or not. Glasses chink as drunken chatter begins. In sight is a beautiful sunset, the red glow inspiring just like a painted picture but all fades when darkness gradually descends. Soothing music from an unknown live band rings in your ears. Fishing boats begin to proceed out to sea. Hard workers wander down their local pulling out the pennies to achieve a taste of real ale. All that is recognisable in the darkness is faint outlines of people and places. Ping! Pier lights turn on in their own unique brilliance. Club beats compose vibrations throughout the floor. People dancing and laughing makes the world seem blissful. So many people are having a good time. Slowly the volume creeps louder almost making your ears burst. Bang, tequila slammers hit the table hard, barely touch your lips but soon make you intoxicated. Jazz and liquor is no combination for anyone who is angelic and always seems to be composed. ‘Ring a ding ding', bells sound. Last orders it's time to go home. An emanation of alcohol is upon everyone. Silence in the end. As the lighthouse flickers like a candle the glimpse of a silent shadow tumbles to its death. Anyone still awake, outside can only smell sea-salt and waste grub. The harbour is never always in tranquillity.

History of Tata Steel - Free Essay Example

Sample details Pages: 5 Words: 1390 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? history of Tata steel The Tata name has been regarded in India for more than 140 years for its adherence to solid qualities and business morals. The gathering has constantly had confidence in returning riches to the general public they serve. Two-thirds of the value of Tata Sons, the Tata promoter holding organization, is held by magnanimous trusts that have made national foundations for science and engineering, restorative examination, social studies and the performing expressions. Don’t waste time! Our writers will create an original "History of Tata Steel" essay for you Create order Tata organizations are building multinational organizations that will accomplish development through greatness and advancement, while adjusting the investments of shareholders, representatives and common society (Beu, Danielle and Buckley, Ronald M 2001). Tata steel organization made in 1907 as Asias initially coordinated private division steel organization, Tata Steel Group is among the main ten worldwide steel organizations with a yearly rough steel limit of in excess of 29 million tons every annum. It is presently the worlds second-most topographically expanded steel maker, with operations in 26 nations and a business vicinity in excess of 50 nations.Tata Steels bigger creation offices embody those in India, the UK, the Netherlands, Thailand, Singapore, China and Australia. Working organizations inside the Group incorporate Tata Steel Limited (India), Tata Steel Europe Limited (once in the past Corus), Tata Steel Singapore and Tata Steel Thailand. The Tata Steel Groups vision is t o be the worlds steel industry benchmark in Quality Creation and Corporate Citizenship through the perfection of its kin, its inventive methodology and general behavior. In 2008, Tata Steel India turned into the initially coordinated steel plant on the planet, outside Japan, to be recompensed the Deming Application Prize 2008 for incredibleness altogether Quality Management. In 2012, Tata Steel turned into the initially incorporated steel organization on the planet, outside Japan, to win the Deming Grand Prize 2012 founded by the Japanese Union of Scientists and Engineers (Beu, Danielle and Buckley, Ronald M 2001). 2.0 While the effect of the global economic crisis has been felt in differed degrees over all the topographies in which the Tata Steel Group (TSG) works, keeping the workers lively and spurred in these attempting times has remained the center of the Human Resources division. The Group understands that its representatives are the most important human capital and that they assume a real part in building the focal point of the Companys business over the globe. As the monetary emergency hit the world, Tata Steel workers helped the Weathering the Storm activities to diminish expenses and expand esteem, in the second a large portion of the budgetary year. The organization, the representatives and the exchange unions showed the quality of their connections by cooperating in the troublesome times (Annual report, 2008-2009) 2.1 training and development To bridge functional expertise gaps and to recognize possibility for focused learning in accordance with the present and future needs of Tata Steel, a plan called Administered Learning Initiatives was presented in Tata Steel. The stress was to make a pool of masters in diverse specialized ranges. Separated from making masters, the approach likewise focusses on managerial realizing which comprises of particular projects with tie-ups with different administration organizations. With a perspective to enlarge the specialized abilities of the workers, a pilot customized in accordance with the Technical Competency Assessment System was presented in Tata Steel. In light of the results, the learnings from the customized will be acquainted with whatever is left of the association. The Performance Improvement Committee has kept on focussing on enhancing both information administration and the appropriation of best practices over the Tata Steel Group ( Annual report, 2008-2009). 2.2 recruitment and retention The Tata Steel Group accepts that being the best conceivable executive serves to enroll and hold the best representatives. Tata Steel qualities devoted and talented staff to deliver world-class administration to its clients and to keep up its playing point through forefront research. Holding skilled representatives is discriminatingly paramount, and the Group perceives that the most ideal method for procuring worker dedication is by giving them with chances to improvement and movement, and with aggressive payment and profits plans. Activity, advancement, collaboration and initiative are a portion of the key qualities that the Company look for (Tata steel,2011). 2.3 safety and health Tata Steel is focused on guaranteeing zero damage to its representatives, foremen and the groups in which it works. This is fundamental to the Companys business process and is set down in the Companys health and safety policies, guidelines and working strategies. Safety and security is a key execution marker and one of the prime drivers of the Companys corporate vision (Tata steel,2011). business case of tata steel From the year 2002, the worldwide steel industry developed with the steel demand shooting from 2% to 8% year on year. The Indian steel industry with its 43 million tons of steel creation in a blasting economy, was likewise indicating quick development. At such a period when the circumstances couldnt have been any better, in 2008 the global economy slowdown cast its shadow on practically all commercial enterprises including steel. The steel business was faced with a high locked up capital and is presently needing to fall back on genuine firefighting measures to overcome the current situation. Tata Steel India was likewise affected by the economic slowdown. however, regardless it had the certainty that it would have the capacity to keep on performing much better than numerous others in the business. This certainty is a conclusion of its understanding the circumstances and end results and its capacity to utilize Total Quality Management (TQM) to achieve its desired goals. While there is no quick fix approach on this journey, Tata Steel accepts that long years of tirelessness and conviction are expected to proceed with the journey of perfection. Tata Steel has been seeking after TQM for business excellence formally since the late 1980s. With the vision of turning into a world-class steel organization, it embraced different mainstream change activities rehearsed far and wide. An Evaluative Cost Benefit Analysis for the Proposed Changes The Company roll out few improvements to upgrade and strengthen its assembling base to improve its market position in a quickly becoming local steel market. The Company has additionally recognized individuals as its key resource, who will empower it to accomplish these goals. Consequently Tata Steel viewed as a solid, appealing and minding organization by its potential and current representatives and in addition the group. To manufacture and protection this notoriety, Tata Steel must accomplish high level of Safety, show sympathy toward the environment domain and keep on being respected for its dedication to the group. Tata Steel Group (TSG) works, keeping the employees cheeerful and motivated in these attempting times has remained the focus of the Human Resources division. The Group understands that its representatives are the most important human capital and that they assume a real part in building the competitive advantage of the Companys business over the globe. As the ec onomic crisis hit the world, Tata Steel Europe (TSE) representatives helped the Weathering the Storm activities to diminish expenses and increase value, in the second a large portion of the money related year. The organization, the representatives and the exchange unions showed the quality of their connections by cooperating in the difficult times. Regardless of the present financial emergency, TSE has possessed the capacity to keep up its position as a manager of decision through the accompanying activities by demonstrating its dedication to safety and health and keeping up a level of apprentice and graduate recruitment. A draft policy and operating procedure for one area of HR practice Tata steel has been honing TQM since the late 1980s which was the point at which the Tata steel launched a few quality exercises à ¢Ã¢â€š ¬Ã¢â‚¬Å" quality circle, ISO certificate, quality enhancements utilizing juran strategies, and so on. It began with massive effort on instruction and preparing on TQM. The steel giant won the deming application prize 2008 deming terrific prize (DGP) 2012 for accomplishing unique execution change through the application of aggregate quality administration. In 2000,after winning the JRD QV Award, by experiencing the deming procedure, Tata Steel found the deeper significance of TQM for accomplish the following quantum jump in execution and change. TATA Steel make rules and reference manuals to have consistency and arrangement over the association, managing 35,000 employees, in explicity expressing and recording change targets and how to go about attaining these in a deliberate way, in standardized approaches and making arrangement to benefits a nd goals and so on.